Grist — A Beacon in the Smog

Do you start tweeting before you eat your Wheaties? Do SEO strategies get you feeling giddy? Grist needs a quick, savvy, web-obsessed marketing pro -- and you might be just the one we're looking for!
Job Description
Traffic growth is one of Grist’s key goals in 2010 and beyond. To lead the charge, we are searching for an analytical and communicative professional with online experience who is seeking to enhance his or her marketing skills in a dynamic and fun environment.
Grist’s Senior Online Marketing Manager will report to the Vice President of Marketing and Business Development. The person in this role will be primarily responsible for audience growth. Your experience with the analytical side of online marketing and your ability to use social networks to attract and engage audiences will allow you to be successful from day one. Grist is seeking someone who will take ownership of projects and relentlessly drive them forward. The position requires leadership skills, strategic thinking and strong communication and interpersonal skills. And a sense of humor doesn't hurt.

This is a full-time position located at Grist’s Seattle HQ.

Responsibilities
The overriding purpose of this position is to drive traffic to grist.org. Below are the supporting responsibilities:
1. Lead best-practice SEO across the organization and work cross functionally to implement
2. Maximize current content partnerships and create new content partnerships with large, target-appropriate content providers
3. Analyze data on a real-time basis, create a narrative to bring the information to life, make recommendations based on data, and present insights in a compelling and actionable way.
4. Develop and implement social media strategies and tactics; oversee the community marketing manager
5. Create and execute techniques to drive traffic to grist.org; leverage current best practices while staying abreast of new methods
6. Participate in product development efforts and make recommendations for product enhancements that will drive traffic
7. Help define the voice of the customer by coordinating research on our target market
8. Update senior management on marketing successes and challenges


Required Qualifications
1. Proven track record of increasing site traffic.
2. 4-6 years online marketing and management experience … must be someone who lives and breathes the internet and online marketing.
3. Ability to build and maximize partnerships.
4. Significant experience with SEO and data-driven decision making, with the ability to make frequent recommendations for improvement in SEO
5. Exceptional communication and creative problem-solving skills.
6. A self starter who has the ability to work independently but can also lead and work in cross-functional teams.
7. Expertise in MS Excel, Word, PowerPoint, and Google Analytics and/or other analytical tools.
8. Bachelor’s Degree, Marketing/Communications preferred.
9. Interest in the environment and with media are pluses.

Grist offers good benefits, the opportunity to play a crucial role in an environmental media organization, and a friendly, fun workplace.
To apply, please send a cover letter and resume to jobs@grist.org with "Senior Online Marketing Manager" in the subject line. We are looking for a thoughtful, personalized cover letter that demonstrates your qualifications and writing style. No phone calls, please. Grist is an equal-opportunity employer.


About Grist
Grist shapes the country’s environmental conversations, making green second nature for our monthly audience of 800,000. We reach the next generation by cutting through the noise to connect big issues like climate change to daily life, and by spotlighting the people and ideas that are leading us to a more sustainable future. Founded in 1999, Grist partners with major media such as Yahoo! and The Washington Post. Our work has been featured in the likes of The New York Times, Vanity Fair, and on NBC’s Today; big guns such as Time have ranked us as a top green website. Why? Because planetary problems we take seriously -- ourselves, not so much.