Grist — A Beacon in the Smog

We're Zipcar, the world's largest car-sharing company, and we're looking to add new talent to our team.

Today, Zipcar provides hundreds of thousands of people with a viable alternative to traditional car ownership, saving them money, time and headaches. Zipcar members in cities and college campuses across America, Canada and the UK are making the decision to live car free and enjoying the convenience, savings and environmental benefits of having "wheels when you want them."

As we continue to grow, we're looking for talented, passionate people with great ideas to join the family. We aim to create an environment that is supportive, diverse, and as fun as our brand. If you're results-oriented, dedicated, and ready to contribute to an unparalleled member experience for our community of Zipsters, we encourage you to apply.

To learn more about Zipcar, what we do, and how we do it, visit zipcar.com. For further employment opportunities, visit zipcar.com/about/jobs.

The Director of Member Marketing will play a critical role in the continued expansion of Zipcar. Our members, known as Zipsters, are a valuable asset and a key driver in our continued growth. The Director of Member marketing will oversee the development, direction and implementation of marketing programs to stimulate member activity and increase revenue per member.

Responsibilities include but are not limited to the following:

Develop and execute our member marketing plan, which will increase member utilization, satisfaction and loyalty.
Analyze, manage and report member data. Develop actionable, compelling and scalable member segments
Create innovative programs and campaigns targeted at specific segments of our membership
Create and manage a scalable, multi-channel, communications platform that optimizes messaging to membership
Lead rapid development, test and scale of new utilization programs that deliver positive ROI
Serve as a key champion of the Zipster community, know their needs, beliefs motivations and usage patterns
Deliver programs and product solutions for incremental revenue streams
Ensure that the Zipster community is vibrant, passionate and engaged

Qualifications:
The successful candidate must have the following experience, skills, and education:

BA required with 8-10 years marketing experience, MBA preferred
Highly skilled in analytics, reporting and measurement
Specific experience developing and managing a dynamic consumer membership base
Consumer marketing management, including web site, direct marketing, and social media
Experience in consumer segmentation
Must be comfortable working within a matrix organization building relationships
and championing new ideas.
Flexible with schedule and ability to travel

As a member of the Zipcar Team you will receive:

Competitive Compensation
Superior Benefits Package
Free Membership
Discounts on services, products and much more




TO APPLY
Click here to apply